The Renault PRO+ brand targets the professional automotive customer segment though dealers that specialize in offering sales and after-sales products and services to business customers, such as dedicated account managers, specialized technicians, and mobility services.
Dealerships where the PRO+ offering is deployed are selected on the basis of their commitment. The deployment objectives are ambitious, with 650 dealerships throughout Europe, Latin America and Africa set to become official Renault PRO+ specialists within one fiscal year.
The steering committee quickly realized that the standard productivity and project management tools, Excel and Access, had limited deployment capabilities because they did not allow real-time progress visibility.
In partnership with Renault-Nissan, the team recognized these results after a 4-week implementation period: